For your idea to flourish into a successful economic opportunity, it’s more important that it meets certain criteria than be groundbreaking. Even a moderately innovative idea can become a huge success if it has all the right “ingredients.” You don’t have to reinvent the wheel; a product that is created with passion, provides high value to the consumer, fills a gap in the market, has a high ROI potential, and follows a clear path to market could be your big break.
